WE WORRY ABOUT CHIPS SO YOU DON’T HAVE TO
We’ve put all our energy into one thing: making potato chips worth obsessing over. We exist to challenge the idea that chips are just background snacks. To us, they are the main act, crafted with the same care and creativity you’d expect from craft beer or specialty coffee.
Our vision is to unite generations through better snacking, proving that chips can be both playful and premium.
THE ART OF SNACKING
Generation Snack was born in Scandinavia, inspired by the same spirit that drives craft beer and specialty food. We strive to take something humble, like a potato, and turn it into something worth celebrating.
We’ve always believed that chips should look as good as they taste. That’s why all Generation Snack bags are wrapped in original artworks, each one a visual tribute to the ingredient at the heart of everything we do: the humble potato.
To us, the packaging isn’t just decoration; it’s an extension of the chip itself, a way to make Generation Snack stand out on the shelf before you’ve even had a chance to taste it.
WANT MORE THAN JUST A TASTE?
Follow Generation Snack on Instagram and tag along for updates, launches, flavors and inspiration.
